Sampling the way forward
Marketing WeekWith the Government under pressure to curb Britain’s binge-drinking epidemic, field marketers must also review how alcohol sampling campaigns are conducted, says Steve Hemsley
With the Government under pressure to curb Britain’s binge-drinking epidemic, field marketers must also review how alcohol sampling campaigns are conducted, says Steve Hemsley
Futurebrand has developed a visual brand identity and packaging for Brahma, InBev’s Brazilian brand, which the company intends to turn into a global beer.
Poulter Partners has been appointed to handle an advertising and marketing campaign for Wagg Complete, Wagg Foods’ dog food brand.
Investment, insight and a commitment to readership requirements has seen the regional press turn in impressive results.
TK Maxx is to run a TV campaign in London for the first time, using a 30-second execution produced in house. The ad shows women emerging from their homes in ever more glamorous clothing, in a bid to outdo one another. The spot will run on ITV1, Channel 4 and Five from April 4.
Watson Phillips Norman has been appointed by Sight Savers International to develop a direct-response campaign to attract new donors to the charity.
EMAP Performance has appointed Steve Parkinson, marketing director at Chrysalis Radio and managing director of Heart 106.2FM, as national brand director. Parkinson will assume responsibility for all of EMAP’s national radio brands including Kiss, Magic, Kerrang!, Q, Smash Hits!, The Hits, Heat and Mojo.
WWAV Rapp Collins has developed a multi-regional television advertising campaign for Cancer Research UK’s Race for Life. The ads, designed to encourage women to enter the Tesco-sponsored event, promote women-only fundraising walks or runs…
Reebok is relaunching its Pump shoe range next month, 15 years after it was first introduced. The relaunch of the “manual pump shoe” comes just months before the company debuts the next generation of the technology, Reebok Pump 2.0, in the UK. Both ranges of Pump shoes offer a custom-fit by inflating the shoes to […]
Four-eyed Halifax front-man Howard Brown has become something of an advertising guru, it seems. At last week’s Delaney Lund Knox Warren bash, he was holding forth – to a rapt audience – on the subject of his favourite current commercials. Apparently, the best ads on television at the moment are Citroën’s baffling dancing transformer, and […]
Children’s food and drink manufacturers, accustomed to making their products stand out with free gifts, will have to start appealing to parents concerned about health issues
Farm has been appointed to handle the £2m launch campaign for Nobok, a website designed to link fans with their sporting heroes.
Finish PowerBall dishwashing detergent will run a promotion with animated film Robots, including on-pack campaigns, in-pack scratchcards and stickers from the movie. It is supported by TV ads and in-store offers.
Viacom Outdoor is to trial digital screen technology on the escalator walls at Tottenham Court Road Tube station. The screens will enable advertisers to create animated posters that can be digitally updated and changed throughout the day.
JWT has created a television campaign for Coty-owned Rimmel London, which breaks on April 21. The ad supports the launch of Volume Flash Mascara and features supermodel Kate Moss applying the product dressed as a biker chick, complete with windswept hair and leather clothing. Moss is shown posing cheekily on her bike in front of […]