Daily Mail to test-run style supplement in September

The Daily Mail is preparing to run a one-off glossy lifestyle supplement, to be carried by the newspaper in September.

The Daily Mail Lifestyle magazine will be polythene-bagged with the main newspaper on a yet-to-be-scheduled Monday. A Mail insider says it could be a “toe in the water” test for a permanent glossy supplement.

The newspaper already has an in-paper lifestyle section on a Monday and sees the magazine as a natural extension. The supplement will be exclusive to London and the South-east, with a print-run of 700,000. It will appear close to or during London Fashion Week.

The Daily Mail hopes to book ads from clients in the cosmetics and fashion industries, and says the publication will be aimed at ABC1 women. A spokesman adds that the magazine could offer sponsorship opportunities and the polythene bagging will allow inserts.

Parent company Daily Mail & General Trust (DMGT) has reported Daily Mail colour display ad revenues up 23 per cent year on year, as clients switch from black and white. DMGT is investing &£135m in updating its printing presses to allow larger pagination and more colour.

Display advertising revenue across DMGT’s national titles was up 6.5 per cent for the five months to February, while classified rose 14 per cent.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here