AirMiles raids Telewest for marketing director

The AirMiles Travel Company has ended its hunt for a marketing director with the appointment of Telewest Broadband marketer Sarah Wood.

She takes up the position left vacant by Robert Pepper (MW August 5, 2004). Laura Scarlett, seconded from AirMiles’ customer data marketing agency Dunnhumby, acted as interim marketing director.

Wood takes up her position on May 9 and is currently head of consumer marketing and brand at Telewest Broadband, where her responsibilities have included overseeing the consumer division’s acquisition and loyalty marketing strategy. The former Procter & Gamble marketer also led Telewest Broadband’s “triple play” repositioning as a broadband internet, digital television and telephone service provider.

At AirMiles, Wood will report to managing director Chris Jansen. Her appointment completes a recent overhaul of the senior management team. Jansen replaced former managing director Drew Thomson, who left the company after a failed management buy-out (MW May 27, 2004). Director of mileage partnerships Charles D’Oyly left the company after a restructure in December (MW December 16, 2004).

AirMiles launched its first TV advertising campaign featuring its brand partners, including Tesco, last month. The advertising was developed by Big Al’s Media Emporium, while media planning and buying was handled by Initiative Media. Both agencies were employed on a project basis.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here