Carlsberg shortlists two agencies for media planning and buying account
Carlsberg has shortlisted Zenith Optimedia and OMD for its global media planning and buying account.
Carlsberg has shortlisted Zenith Optimedia and OMD for its global media planning and buying account.
Years ago, Lenor was something that kids stole the lids from to use as that integral part of the latest Blue Peter model. And duvets were “continental quilts” that the kind of people who had split-level patios and Ford Granadas slept under. It was not that the two things moved in wholly different orbits, but… […]
Packaging is the last piece of marketing consumers see before purchase, so it has to stand out in a crowded retail environment and engender that vital desire to buy, says Richenda Wilson
Starcom is launching a division to specialise in engaging consumers with brands through non-traditional media channels. Called Starcom +, the unit will offer broadcast sponsorship, product placement and advertiser-funded programming. Outside television, it will advise brands on using advertorials, events and newer media such as retail networks and experiential marketing. The unit will operate across […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?