Carlsberg shortlists two agencies for media planning and buying account

Packaging is the last piece of marketing consumers see before purchase, so it has to stand out in a crowded retail environment and engender that vital desire to buy, says Richenda Wilson

Starcom is launching a division to specialise in engaging consumers with brands through non-traditional media channels. Called Starcom +, the unit will offer broadcast sponsorship, product placement and advertiser-funded programming. Outside television, it will advise brands on using advertorials, events and newer media such as retail networks and experiential marketing. The unit will operate across […]