Doner Cardwell wins building society brief

Coventry Building Society, the UK’s fifth-largest building society, has awarded its advertising brief, estimated to be worth £1m, to Doner Cardwell Hawkins.

The agency, which won the brief following a five-way pitch overseen by the AAR, will work on a project basis initially, with a view to being retained on a longer-term basis.

Previously, the mortgage and savings provider had worked with financial specialists Teamspirit, which is not thought to have repitched for the business.

In the past Coventry used real customers in its marketing and advertising campaigns, and built its strategy around its “TLC not PLC” slogan to emphasise the society’s continued commitment to mutuality. Last year, children’s television character Willo the Wisp was used on posters and mailshots to promote its “MOREgage” mortgages for first-time buyers.

The society, which was established in 1884, has assets of more than £9bn. Its customers are reached through its high street branches, the Web, telephone, post and a network of intermediaries.

Last summer DCH won a £2m campaign for the first major toothbrush launch from oral-care company Wisdom. DCH held the Casio G-Shock account until December last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here