Doner Cardwell wins building society brief

Coventry Building Society, the UK’s fifth-largest building society, has awarded its advertising brief, estimated to be worth £1m, to Doner Cardwell Hawkins.

The agency, which won the brief following a five-way pitch overseen by the AAR, will work on a project basis initially, with a view to being retained on a longer-term basis.

Previously, the mortgage and savings provider had worked with financial specialists Teamspirit, which is not thought to have repitched for the business.

In the past Coventry used real customers in its marketing and advertising campaigns, and built its strategy around its “TLC not PLC” slogan to emphasise the society’s continued commitment to mutuality. Last year, children’s television character Willo the Wisp was used on posters and mailshots to promote its “MOREgage” mortgages for first-time buyers.

The society, which was established in 1884, has assets of more than £9bn. Its customers are reached through its high street branches, the Web, telephone, post and a network of intermediaries.

Last summer DCH won a £2m campaign for the first major toothbrush launch from oral-care company Wisdom. DCH held the Casio G-Shock account until December last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here