LG Mobile has appointed Starcom UK to handle its £50m European media account, following a four-way pitch.
LG Mobile has appointed Starcom UK to handle its &£50m European media account, following a four-way pitch. It is understood that although Starcom will initially work on LG’s mobile business, the agency will eventually be responsible for the company’s entire European portfolio.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.