Ambrosia managing director takes on Ryvita role
Ambrosia managing director Mandy Ferguson has quit Premier Foods to join Associated British Foods as managing director for Ryvita. She replaces Garth Weston, who is taking a year’s sabbatical.
Ambrosia managing director Mandy Ferguson has quit Premier Foods to join Associated British Foods as managing director for Ryvita. She replaces Garth Weston, who is taking a year’s sabbatical.
Adwalker, the fledgling outdoor media concept where screens are attached to people’s clothes, has signed up lastminute.com as its first UK client. Lastminute.com is using the medium to promote a 48-hour sale. The campaign starts today (Wednesday) and will involve “adwalkers” being positioned at several high footfall sights, such outside London Underground stations. Adwalker claims […]
The Advertising Standards Authority (ASA) has censured cleaning brand Cillit Bang, which made its launch debut with an ad campaign featuring a discoloured coin that emerges shiny and clean when dipped in the product. The ASA has decided that the Reckitt Benckiser-owned brand cannot continue showing the image of the coin emerging clean within 15 […]
Leo Burnett has been appointed to handle the £1m advertising account for Spanish wine producer Freixenet following a two-way pitch against Miles Calcraft Briginshaw Duffy.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.