The Institute of Chartered Accountants in England and Wales is looking for a head of business development and marketing. The post has been created to spearhead the ICAEW’s drive to provide more business qualifications.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.