IPA appoints chairman of client services committee
The Institute of Practitioners in Advertising has appointed Moray MacLennan, chairman of M&C Saatchi’s UK group, as the new chairman of the IPA Client Services Committee.
The Institute of Practitioners in Advertising has appointed Moray MacLennan, chairman of M&C Saatchi’s UK group, as the new chairman of the IPA Client Services Committee.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.