Purity creates Teletext promotion
Purity has created a promotion for Teletext that offers customers a Teletext Holidays-branded beach towel when they visit the company’s digital service on Sky channel 665.
Purity has created a promotion for Teletext that offers customers a Teletext Holidays-branded beach towel when they visit the company’s digital service on Sky channel 665.
The World Snooker Association (WSA) is seeking a sponsor for next year’s world championship as its deal with tobacco manufacturer Embassy comes to an end following the advertising and sponsorship clampdown on cigarette brands. The event, which starts on Saturday, will be the last to carry a cigarette brand name, ending a 30-year association. It […]
Carat is tipped to make acting managing director Neil Jones permanent in the role.
McCann Erickson has created a multimedia ad campaign for the Carte D’Or ice-cream brand. It will include TV, which will break on April 25, and a sampling, direct mail and PR campaign will follow in May.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.