RNLI follows up TV ads with online push
RNLI, the lifeboat charity, is following up its current TV advertising with an online campaign created and planned by agency Proximity. The ads break in June.
RNLI, the lifeboat charity, is following up its current TV advertising with an online campaign created and planned by agency Proximity. The ads break in June.
Marks & Spencer’s latest trading statement published yesterday (Tuesday) showed a decline in like-for-like sales for the 13 weeks ending April 2 for clothing and home of 6.
A group of Scottish radio stations are in talks to form their own version of the Radio Advertising Bureau (RAB) in an effort to increase radio ad spend north of the border. The initiative is being driven by Real Radio Scotland managing director Billy Anderson. It is understood that the idea has been welcomed by […]
South-east London’s man-about-town and head of independent agency Iris, Ian Millner, is no stranger to setting his sights high. Millner has moved his agency of 150 staff (not bad from a standing start of zero five years ago) to offices in spitting distance of the Tate Modern – not that spitting is what the Iris […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.