Doner Cardwell Hawkins wins £20m Lexmark brief

Printer manufacturer Lexmark International has appointed Doner Cardwell Hawkins to its &£20m advertising account.

The agency has handled the company’s advertising account in the US since last year, but the Europe, Middle East and African account has been handled by DDB in France. It will now be run out of Doner Cardwell Hawkins’ London office.

The agency created a US campaign last year that focused on Lexmark’s easy-to-use products and services, promoting the message that Lexmark helps to uncomplicate printing and allow businesses to be more productive.Doner Cardwell Hawkins is working on a new campaign for the EMEA region, with a particular focus on western Europe.

Lexmark vice-president and president of the company’s consumer printer division Najib Bahous says: “Increasing brand awareness and preference around the world is one of our key initiatives to boost sales of Lexmark products, services and solutions.”

Earlier this year, Lexmark appointed Matthew Yarrow as director of the UK consumer printer division. He reports to European consumer printer vice-president Antonello Cardone. Yarrow joined Lexmark from toy giant Mattel, where he held senior managerial roles in sales, marketing and operations.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here