Green sells off two sets of Etam stores

Philip Green, the retail entrepreneur, has sold off two sets of Etam stores after buying the chain just over a week ago. Monsoon is buying 47 of the stores and entrepreneur and chief of West Coast Capital Tom Hunter is buying 20.

Recommended

Persil unveils £8m ‘Dirt is Good’ repositioning

Marketing Week

Persil, the UK’s leading laundry brand, is introducing completely new packaging, with black-and-white photography and a new global brand icon. The redesign is part of the brand’s &£8m “Dirt is Good” marketing campaign, which takes in television advertising, outdoor, press and public relations. In the TV ads, children and an old-age pensioner are shown getting […]

Mustoes splits with £6m HP Foods task.

Marketing Week

HP Foods is parting company with its advertising agency Mustoes after six years. The company spent £3.1m on advertising across its brands, which include HP Sauce, Lea & Perrins and Amoy, last year. HP Foods is for sale, with a price tag of about £450m, and owner Danone expects to strike a deal soon. Associated […]