Jennings’ solution for those lacking a head for pints

When news reached the Diary of a new way to enjoy drinking, ears pricked up. Used to the old-fashioned pour-alcohol-in-mouth method, excitement raced through the Diary’s veins. Maybe that idea for a Tetley’s intravenous drip had finally been taken up.

Alas, all that has happened is Cumbria-based brewery Jennings is celebrating the first anniversary of the launch of its “sophisticated” beer glass. The half-pint glass, which looks a bit like a wine glass, is meant to encourage women to feel more comfortable about drinking. Obviously the people at Jennings haven’t watched any of the Booze Britain shows that seem to be on permanent rotation on the lowest-common denominator satellite channels. They would then appreciate that women need no encouragement whatsoever to get hammered and flash their breasts at the nearest police officer.

As the picture shows, the “refined” glass claims that Jennings’ Cumberland Ale offers drinkers “the genuine taste of the Lake District”, which by the Diary’s reckoning means that it tastes like Kendal Mint Cake. Now that is a new way to enjoy drinking.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here