Just the place when feeling deadly serious

One consequence of the Diary’s prodigious stimulant consumption is a tendency to feel extremely ropey of a morning, so the recent launch of iamdead.co.uk struck a chord.

The website offers a service to people worried they might soon expire, allowing them to put all their important information (contact list, insurance policy details, where the loot from that bank job is buried) in one place, ready for their next of kin to access when the celestial landlord calls time.

Wannabe cadavers can also record voice messages for loved ones, to be delivered at a set time after death – which explains that answerphone message from the late Auntie Edna. The best feature of the site, though, is the button entitled “How to avoid death”. Don’t get born, being the obvious answer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here