Manufacturers launch ‘functional food’ forum

Cadbury Schweppes, Coca-Cola, Nestlé, Masterfoods and Kraft Foods have teamed up with other food and drink manufacturers to launch an industry group that will keep track of the latest consumer and regulatory trends for functional food.

Cadbury Schweppes, Coca-Cola, Nestlé, Masterfoods and Kraft Foods have teamed up with other food and drink manufacturers to launch an industry group that will keep track of the latest consumer and regulatory trends for functional food.

The Lifestyle and Dietary Trends Industry Group will focus on “enhanced nutritional foods”, a market which grew by 523 per cent between 1997 and 2003 and is now worth more than &£1.2bn, according to IGD.

The group, set up by the Food and Drink Federation (FDF), will keep members up to date with the latest consumer and market trends; share information on key research and product developments; and host debates and seminars on this emerging market. It will work closely with FDF’s scientific and regulatory affairs division.

Danone, GlaxoSmithKline Consumer Healthcare and Premier International Foods have also joined the group, which is open to all full FDF members.

FDF director general Sylvia Jay says: “The group will not only act as an essential cross-sector discussion forum for manufacturers, but will enable FDF to serve its members better in this highly complex and fast developing regulatory area.

“Consumers are increasingly interested in the health benefits that food and drink products can offer, and manufacturers have responded to that challenge.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here