OU announces future positioning brief pitch

The Open University is looking for an agency to handle a market positioning project.

Interim marketing, sales and customer development director Jan Smith is talking to up to five agencies about the strategic brief.

Smith says: “The positioning brief asks agencies to look at where the OU is going to be in future and to examine the implications of that for the organisation in the UK and around the world.”

She says the project will not affect FCBi’s hold on the OU’s integrated marketing account. FCBi was reappointed to the business last December, after a pitch against Clark McKay & Walpole, DFGW and Joshua. FCBi is creating a campaign for the OU to run later this year. According to Nielsen Media Research, the OU spends &£2.3m a year on advertising.

The OU is still looking for a marketing chief to replace former Royal Mail and Dulux marketer Dr Andrew Hobbs, who left last year (MW January 27). Smith, a former Mazda and RAC marketing director, will continue in the role until a permanent replacement is found.

The OU was founded in the 1969 and is the UK’s only university dedicated to long-distance learning. It has about 150,000 undergraduates and 30,000 postgraduates, most of whom study part time.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here