Recycle Now runs TV campaign

Recycle Now, the campaign to promote recycling in England, is to run a television campaign to encourage people to recycle garden waste as compost. The ad, created by Team Saatchi, extends the theme of ‘the possibilities are endless’ used in Recycle Now’s first burst of advertising, which focused on recycling cans. The execution retains the earlier campaign’s animated family and Eddie Izzard voice-over, and demonstrates how common garden waste, such as leaves, twigs and grass-cuttings, can easily be composted. The ads will run from this week, with slots around Channel 4’s City Gardener tomorrow (Thursday). The campaign has been adapted to run in the national press and gardening magazines. Recycle Now is managed by the Waste and Resources Action Programme, a government-backed non-profit organisation. Media planning and buying is handled by Mediaedge:CIA.

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