Smarter Communications to develop insureandgo campaign

Smarter Communications has picked up £5m-worth of business, including developing a TV campaign for travel insurer insureandgo.

By

Smarter Communications has picked up &£5m-worth of business, including developing a TV campaign for travel insurer insureandgo.com and a repositioning campaign for Macdonald Aviemore Highland Resort.

Recommended

Global work for the local people

Marketing Week

Having overseen creative work on both global and Europe, Middle East and Africa accounts, across multiple cultural and language barriers, I feel I’ve learnt my lessons first hand. There is a delicate balance between local market compliance and global brand consistency. While any cross-border direct marketing campaign throws up a number of logistical and cultural […]

Coke unveils Minute Maid launches

Marketing Week

Coca-Cola Great Britain will launch the Minute Maid orange juice brand in two variants in the UK in June, including an “on-the-go” format called Fruit Refresh. The Minute Maid brand, which the drinks company hopes will help widen its portfolio by appealing to more health-conscious consumers, will be available as a chilled pure juice offering […]

Latest from Marketing Week