Yell signs distribution agreement with Google
Yell, the business directory, has signed a distribution agreement with Google to provide listings and content for Google Local UK.
Yell, the business directory, has signed a distribution agreement with Google to provide listings and content for Google Local UK.
Printer manufacturer Lexmark International has appointed Doner Cardwell Hawkins to its &£20m advertising account. The agency has handled the company’s advertising account in the US since last year, but the Europe, Middle East and African account has been handled by DDB in France. It will now be run out of Doner Cardwell Hawkins’ London office. […]
The Incorporated Society of British Advertisers (ISBA) says proposed restrictions on advertising alcohol on television will stop drinks companies from running campaigns promoting sensible drinking. ISBA has joined the drinks industry trade body the Portman Group in calling for changes to new draft rules which the Broadcast Committee for Advertising Practice (BCAP) was asked to […]
The measures that political parties are taking to tackle voter mistrust should be noted by those companies experiencing similar problems among their consumers
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.