Yell signs distribution agreement with Google
Yell, the business directory, has signed a distribution agreement with Google to provide listings and content for Google Local UK.
Yell, the business directory, has signed a distribution agreement with Google to provide listings and content for Google Local UK.
Printer manufacturer Lexmark International has appointed Doner Cardwell Hawkins to its &£20m advertising account. The agency has handled the company’s advertising account in the US since last year, but the Europe, Middle East and African account has been handled by DDB in France. It will now be run out of Doner Cardwell Hawkins’ London office. […]
The Incorporated Society of British Advertisers (ISBA) says proposed restrictions on advertising alcohol on television will stop drinks companies from running campaigns promoting sensible drinking. ISBA has joined the drinks industry trade body the Portman Group in calling for changes to new draft rules which the Broadcast Committee for Advertising Practice (BCAP) was asked to […]
The measures that political parties are taking to tackle voter mistrust should be noted by those companies experiencing similar problems among their consumers
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.