A drone by any other name…

As any fule kno, it’s important to feel valued. Many companies try to make their employees feel part of the team, perhaps by paying them bonuses, giving them extra time off, praising them in front of the whole company or even just buying them pizza from time to time.

The Marketing Store, however, has its own special plan. Its website says “…we’re proud of our people… we value them and fully understand that we need to keep them inspired… we’re introducing a fine for using the word staff.”

Hold on. Wind back a little. A fine? Taking money off people to keep them inspired?

Presumably the company prefers to refer to its employees as “people” or “team” or “ideas nodes” or, heaven forbid, “human resources”, a phrase that equates people with, say, coal or biros.

The Diary, meanwhile, will stick to being “staff” – “a prop or support”, as the dictionary would have it. Which is far more flattering.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here