Ex-Phones4U boss to head C&W division

Former Phones4U marketing director Paul Hamburger has joined Cable & Wireless (C&W) as commercial director for the Caribbean.

Former Phones4U marketing director Paul Hamburger has joined Cable & Wireless (C&W) as commercial director for the Caribbean.

Hamburger, who left the mobile phone retailer in mysterious circumstances last year (MW November 11, 2004), will report to chief operating officer Len De Barros in his new role. A C&W spokeswoman says he is working on “product marketing and commercial decisions and activities across a number of different markets”.

Phones4U suspended and then reinstated Hamburger following an investigation, but he left soon afterwards following months of speculation about his position.

Head of brand communications Suk Grewal, head of propositions and customer relationship management (CRM) Chris Hale, and communications chief Damien Peachey also left Phones4U at the same time. The reasons behind the exodus were never made clear but Phones4U dismissed any link between the investigation and the exit of the other three marketers.

Hamburger was later replaced by former Sunderland Football Club marketer Jim Slater, who took on the role of marketing and CRM director (MW November 25, 2004).

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