Turner Broadcasting creates mini series to promote fresh fruit and veg
Turner Broadcasting has created a cartoon mini-series about elves, aimed at a pre-teen audience, promoting the virtues of fresh fruit and vegetables.
Turner Broadcasting has created a cartoon mini-series about elves, aimed at a pre-teen audience, promoting the virtues of fresh fruit and vegetables.
Boardroom squabbles at M&S are distracting some commentators from the company’s poor sales figures
Eurostar is to review its media planning and buying business as it prepares for the opening of the St Pancras International terminal. The account, which is currently worth &£4.4m, will have its media spend boosted to &£10m to finance a national campaign. Incumbent Manning Gottlieb OMD is to repitch for the business.
Heinz is adding products to its Salad Shakers range, including layered pasta salads and a tuna variant.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.