When Dr Klaus Maerten hurt his foot in a skiing accident, he can have had no idea that the air-cushioned shoe he invented with his friend Dr Funck using old rubber tyres would have had such an impact on popular culture. Without their trusty Doc Martens, how would the mods and rockers have stoved each […]
Unwins Wine Group is consolidating its sales and marketing operations and slashing 53 head office jobs in a restructure, after it was bought by venture capitalist DM Private Equity. The changes will also lead to the closure of 41 high street stores. The marketing division will remain centralised, despite the creation of four core business […]
Computer chip manufacturer Advanced Micro Devices (AMD) is conducting a global advertising restructure and is holding pitches for its $30m (&£15.7m) business across seven regions. It is understood that the technology company may consider taking advertising in house in some regions, including Europe, the Middle East and Africa. The review comes after AMD parted company […]
Britvic Soft Drinks is launching a Mango variant of its Tango soft drink this summer in a bid to boost sales of the faltering brand. Mango Tango will be launched as a limited edition flavour in an attempt to re-ignite interest in the brand. It will sit alongside the brand’s existing flavours – apple, orange, […]
Think of butter. Now, think of an animal. Cows, right?
Former Phones4U marketing director Paul Hamburger has joined Cable & Wireless (C&W) as commercial director for the Caribbean.
Pringles is extending into popcorn, yet questions remain about P&G’s commitment to the brand despite significant investment, and many wonder if it will soon be for sale. By Branwell Johnson
Unilever Ice Cream & Frozen Food is launching leeks, sugar snap peas and garden peas in its the SteamFresh frozen vegetable range.
Any attempt to remedy a lack of interest in voting by increasing the involvement of marketers would, I fear, make matters worse (MW last week). Widespread disengagement from the electoral process is largely a result of the increasing use of marketing techniques by political parties. By adopting the slick methods of the advertising world, politicians […]
Condé Nast has appointed former Mirror Group Newspapers director of advertising Clare Dove as publisher of its contract publishing division.
Channel 4’s E4’s launch as a free-to-air channel on Freeview is being brought forward to coincide with the start of the sixth series of Big Brother in May. Media buyers are expecting the entertainment channel will have an impact on ITV2, which is already available on Freeview, because it will reach a further 4.5 million […]
Miles Calcraft Briginshaw Duffy has created a press campaign for outdoor pursuits retailer Millets. The campaign, which will run across national and consumer press, will focus on the summer camping and festival seasons and promote a variety of different products, including the Starter Tent Pack.
Search engines are jockeying for position at the top of surfers’ Favorites lists and the latest innovation is ‘local’ search. There is certainly demand, but hurdles remain. By Martin Croft
DoubleClick, the internet advertising company, has agreed to be bought by California investment group Hellman & Friedman for $1.1bn (&£570m) in cash. Hellman & Friedman’s last foray into the advertising world was the acquisition of 20 per cent of Young & Rubicam in 1996: it sold the stake in 1999 for a return of $1bn […]
WPP Group has reported organic growth of six per cent for the first quarter of the year compared to the same period in 2004, with revenues rising 16 per cent overall.