Xfm extends ‘outdoor’ ad campaign into online game
Marketing WeekXfm, the indie rock radio station, is to advertise inside computer game Anarchy Online as part of its £500,000 push to promote Christian O’Connell’s Breakfast Show. Xfm’s outdoor ads, part of the “Welcome to Christian’s World” campaign, will feature as part of the virtual environment inside the computer game, visible to players in the same […]