Xfm, the indie rock radio station, is to advertise inside computer game Anarchy Online as part of its £500,000 push to promote Christian O’Connell’s Breakfast Show. Xfm’s outdoor ads, part of the “Welcome to Christian’s World” campaign, will feature as part of the virtual environment inside the computer game, visible to players in the same […]
Chelsea Football Club has signed a £50m sponsorship deal with Samsung.
Media neutrality does not apply simply between media: it applies within them too. This may mean agency staff need to learn new roles, says Mike Parker
Tesco, the UK’s largest food retailer, has thrown plans for a national ‘traffic light’ food-labelling scheme into chaos by rejecting the Government’s preferred option of printing red, amber and green health warnings on packaging. The retailer intends to introduce a food-labelling system that puts key nutritional information on the front of packs.
The National Readership Survey is examining whether to split out its newspaper and magazine polling in response to mounting pressure from agencies and media owners. The NRS provides data on newspaper and magazine reading habits including information on age, gender and demographic background. However, its interviews with each of its 36,000-strong panel have a 30-minute […]
Anti-corporate titles like No Logo have changed marketing. And now another is on its way.
Liquid Communications has created a direct marketing campaign for The Times to promote the newspaper’s job supplement Career.
Premium prices were once a test of brand value but pioneering brands are slashing costs.
Heinz is adding products to its Salad Shakers range, including layered pasta salads and a tuna variant.
Marks & Spencer is extending the Per Una brand into lingerie, a product category that is at the core of the retailer’s offer.
When Dr Klaus Maerten hurt his foot in a skiing accident, he can have had no idea that the air-cushioned shoe he invented with his friend Dr Funck using old rubber tyres would have had such an impact on popular culture. Without their trusty Doc Martens, how would the mods and rockers have stoved each […]
Xfm, the indie rock radio station, is to advertise inside computer game Anarchy Online as part of its £500,000 push to promote Christian O’Connell’s Breakfast Show. Xfm’s outdoor ads, part of the “Welcome to Christian’s World” campaign, will feature as part of the virtual environment inside the computer game, visible to players in the same […]
Mark Wnek, former chairman of Euro RSCG group and co-founder of failed start-up Ben Mark Orlando, has been appointed chairman and chief executive of Lowe New York.
Boardroom squabbles at M&S are distracting some commentators from the company’s poor sales figures
Sony plans to launch its hand-held games console, the PSP, in Europe on September 1. The PSP will be priced at &£179.