Month: May 2005

Coty scents growth potential in Unilever Cosmetics

Marketing Week

Finally, after two-and-half years, Unilever has sold its cosmetics and fragrance arm Unilever Cosmetics International to Coty, the company credited with establishing the modern perfume sector, for $800m (£437m). For both companies, the deal is heaven sent. Unilever had wanted to hive off UCI as part of its “path to growth” strategy. A Unilever spokesman […]

FSA may extend labelling

Marketing Week

Alcoholic drinks may be included in the new labelling and signposting schemes aimed at helping consumers make healthier food choices, according to the Food Standards Agency (FSA). Speaking at a Food International conference on consumer signposting last week, FSA director of consumer choice and dietary health Gill Fine said she “would not ruleÂout”ÂextendingÂany chosen signposting […]

Camelot doubt over ‘good causes’ plan

Marketing Week

Camelot doubts that government plans to give the public more say in where the lottery money for good causes goes will improve ticket sales. Phil Smith, Camelot’s commercial and operations director, says: “Good causes per se do not tend to drive sales up, but controversial causes can drive sales down,” he says. A new National […]

Is Tamara Ingram the right choice for Grey London?

Marketing Week

Ask advertising folk whether Sir Martin Sorrell’s show of faith in appointing Tamara Ingram to run Grey London is well placed and there is an even split. Ingram, one of the best-known figures in the industry, polarises opinion like few others in adland. To some, her record at Saatchi & Saatchi running the Procter & […]

Getminted.com advertising moves out of Boost to Spirit

Marketing Week

Online gambling operation Getminted.com is on the verge of switching its advertising and planning accounts, worth £1m, away from Boost. Spirit is set to take over the creative business, while Goodman & Associates will be appointed to handle media planning and buying. Although the company says the decisions have yet to be finalised, the changes […]

Eurostar to double advertising spend

Marketing Week

Eurostar is set to double its advertising budget as it prepares for its move from Waterloo to a new terminal at St Pancras in 2007. The company has an annual spend of about £5m, but that will be increased to more than £10m when the operation heads to St Pancras. The company, which recently put […]

Football sponsors’ brands stick best in young minds

Marketing Week

Young people are more aware than adults of brands that sponsor leading football clubs, according to research published by TNS Sport. Sports goods manufacturers such as Nike and mobile phone networks such as Vodafone dominate the research company’s spontaneous awareness surveys. Nike is the most frequently recalled brand among ten- to 19-year-olds, with 42 per […]

Puma signs Arsenal player

Marketing Week

Puma has signed Arsenal international player Freddie Ljungberg to promote the brand. The four-year deal is worth £1.25m a year and involves him wearing its Cellerator Zero 5 boots.

The pleasure without the flesh

Marketing Week

The UK’s 6 million vegetarians have long known that meat-free food can be delicious and nutritious, but if the market is to grow, manufacturers must reach out to the health-conscious and the allergic

Looking forward to a lifetime of brand loyalty

Marketing Week

Steve Barton’s comment (MW May 19) that loyal customers are not necessarily profitable is correct, of course, but our new return on customer (ROC) metric doesn’t value loyalty in a customer, unless it generates a higher lifetime value (LTV). He’s also correct that word of mouth is an important marketing effect that should be tracked […]