Draft London creates Twinings website
Draft London has created a website for Twinings and is starting a customer database through an e-mail campaign.
Draft London has created a website for Twinings and is starting a customer database through an e-mail campaign.
Drambuie marketing director Caroline Sutcliffe has left the company. It is understood the Scottish liqueur company is recruiting a successor, who will be the fourth person to hold the position in just over three years. A company insider said Sutcliffe, who previously worked as a marketer at L’Oréal, resigned to take up a position elsewhere, […]
Northern & Shell is to launch its planned gaming channel as a joint venture with ex-Carlton TV chief executive Martin Bowley.
WPP Group has merged strategic marketing consultancy The Henley Centre with HeadlightVision, the brand consultancy. The Henley Centre chief executive Sian Davies becomes chief executive of the new company, and HeadlightVision chief executive Crawford Hollingworth becomes executive chairman.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.