Fallon cretes campaign for Walkman MP3 players

Fallon has created a national outdoor and online campaign for Sony’s new range of Walkman MP3 players. The campaign will use the new global Sony brand line, ‘like.no.other’, and will emphasise the Network Walkman range’s key benefit over the market-leading Apple iPod – its 40- to 50-hour battery life. The six-sheet posters and online executions feature a series of young fitness fanatics who have tried – and failed – to outrun the MP3 player. Sony Electronics is aiming to revitalise its brand in the light of competition from such brands as Apple iPod and Samsung with a €150m (£103m) European campaign. Fallon picked up the business in November 2002, following a pitch that included incumbent agency Saatchi & Saatchi. Media planning and buying is handled by OMD UK.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here