FSA to introduce tests for banned chemicals following Sudan 1 alert
The Food Standards Agency will introduce tests for banned chemicals on all imported spices following the Sudan 1 alert.
The Food Standards Agency will introduce tests for banned chemicals on all imported spices following the Sudan 1 alert.
Unilever has commissioned AKQA to create an online site and viral films to support the launch of Peperami Noodles, instant noodles containing slices of Peperami sausage. The site and the viral films are part of an estimated &£3m through-the-line campaign that breaks this week. AKQA’s campaign is centred on the Peperami Noodles Army, a shadowy […]
Abbott Mead Vickers.BBDO has created a television campaign for Wrigley’s Orbit. It focuses on the dental health benefits of chewing the sugar-free gum by showing people who cannot stop smiling. It breaks on May 9.
Amnesty International UK is sponsoring a film about the plight of a Palestinian family in the occupied territories. The film, called Private, aims to raise awareness of the situation in the disputed areas of the Middle East.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.