FSA to introduce tests for banned chemicals following Sudan 1 alert
The Food Standards Agency will introduce tests for banned chemicals on all imported spices following the Sudan 1 alert.
The Food Standards Agency will introduce tests for banned chemicals on all imported spices following the Sudan 1 alert.
Unilever has commissioned AKQA to create an online site and viral films to support the launch of Peperami Noodles, instant noodles containing slices of Peperami sausage. The site and the viral films are part of an estimated &£3m through-the-line campaign that breaks this week. AKQA’s campaign is centred on the Peperami Noodles Army, a shadowy […]
Abbott Mead Vickers.BBDO has created a television campaign for Wrigley’s Orbit. It focuses on the dental health benefits of chewing the sugar-free gum by showing people who cannot stop smiling. It breaks on May 9.
Amnesty International UK is sponsoring a film about the plight of a Palestinian family in the occupied territories. The film, called Private, aims to raise awareness of the situation in the disputed areas of the Middle East.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.