Leo Burnett creates Morgan Stanley TV ads
Leo Burnett has created a TV campaign for Morgan Stanley Consumer Banking to push its Platinum Card Cashback Bonus scheme. The campaign will break on May 5.
Leo Burnett has created a TV campaign for Morgan Stanley Consumer Banking to push its Platinum Card Cashback Bonus scheme. The campaign will break on May 5.
Rank-owned bingo and gaming website Mecca.com is hoping to attract the pink pound by taking out its first advertisement aimed at the gay sector. The company has bought a full page in this year’s guide to Pride London with the strapline ‘Coming out to play?’, listing the games available at its website. The one-off ad […]
Vue, the cinema chain, has bought six-strong rival chain Ster Century for £50m, increasing Vue’s portfolio to 500 screens across 49 sites.
Ware Anthony Rust chairman Robert Ware is stepping down from his post after 20 years at the agency. His decision follows a management buy-out of the company by managing director Alison Meadows and finance director Anne Marchini.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?