Publicis Groupe reports rise in revenues
Publicis Groupe has reported a 2.4 per cent rise in revenues to E887m (£604.5m) and a four per cent hike in organic growth for the first quarter of 2005 compared with the same period last year.
Publicis Groupe has reported a 2.4 per cent rise in revenues to E887m (£604.5m) and a four per cent hike in organic growth for the first quarter of 2005 compared with the same period last year.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.