Sir Richard’s ferret flyers are Virgin on the ridiculous

Sir Richard Branson has always been quick to spot a gap in the market. From condoms to mobile phones, Sir Richard has generally been one step ahead of the rest of us mere mortals. The Diary, however, can’t help but feel that he is maybe a little wide of the mark with his latest venture, as Virgin Atlantic is launching a frequent-flyer reward scheme for ferrets.

That’s right, ferrets.

In what could just be a highly convoluted ruse to deter Richard Whiteley from travelling with Virgin, the scheme will be launched on May 1. The Diary thinks that exactly a month earlier would maybe have been more apt. Ferrets travelling with Virgin for the first time will receive a limited-edition flying jacket and collar tag as part of the Flying Paws promotion. Others pets won’t miss out though, as dogs will receive a T-shirt and dog tag, while lucky feline travellers will be given a toy mouse called Red.

Collecting one point per journey, when the pets reach five points they can claim a hand-made Virgin dinner bowl and a specially designed non-slip mat. Or if they are feeling generous, they can donate 1,000 bonus air miles to their owner instead. No doubt ferret breeders up and down the country are relieved they no longer have to smuggle their pets on flights by stuffing them down their trousers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here