The Far East…

The Far East seems to be the answer to all things business-related these days. From the Chinese backers that were feted as MG Rover’s last hope to the transfer of British call centres to anywhere in India with a phone socket, it would seem that those seeking prosperity should head east. It therefore comes as no surprise to see that Wieden & Kennedy has decided that Elsley Court was too stuffy and Western in its ways, and is jumping on the bandwagon by relocating in the east. Hanbury Street in E1 to be precise. As only ad agencies can, W&K is celebrating the move to the land of curry houses with a celebration of all things Eastern, including this notification claiming “the Far East was too far, the Near East looked good”. The reverse of the sheet contains a map of the landmarks that are important to the W&K staff, which refers to the local Pizza Express as “the enemy”. You wouldn’t know that W&K has just won the Pizza Hut contract, would you? The map also shows other east London tourist attractions such as “the bar that used to be a toilet” and, curiously, “Jack the Ripper’s local”. Do W&K know something that’s been baffling historians and detectives for the past century?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here