Club 18-30 searches for online advertisers
Club 18-30 has marked the first anniversary of its community website, which has 14,000 members and 4 million page impressions a month, by starting a search for advertisers.
Club 18-30 has marked the first anniversary of its community website, which has 14,000 members and 4 million page impressions a month, by starting a search for advertisers.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.