Starcom scoops £10m Whitbread media brief

Hotel, restaurant and leisure group Whitbread is consolidating its £10m media planning and buying account into Starcom UK.

Hotel, restaurant and leisure group Whitbread is consolidating its &£10m media planning and buying account into Starcom UK.

Previously, Whitbread’s portfolio of brands used up to ten different agencies, with “few formal contractual arrangements”, according to the company. Starcom has been appointed after an internal review rather than a competitive pitch.

The consolidation is designed to ensure that Whitbread can exploit its group-wide buying power. Whitbread’s brands include budget hotel chain Premier Travel Inn, Brewer’s Fayre and Beefeater restaurants, David Lloyd Leisure fitness clubs, restaurant-bar chain TGI Friday’s and Costa Coffee.

Starcom already handles the &£8.2m media planning and buying account for Pizza Hut, in which Whitbread has a stake, and has done online buying for Premier Travel Inn and project work for Beefeater.

Other media agencies working with Whitbread brands include OMD UK on Premier Travel Inn, Booth Locket Makin Clilverd on David Lloyd Leisure and Austin West Media on Beefeater, Brewer’s Fayre and TGI Friday’s.

Whitbread recently appointed St Luke’s to its advertising roster to work on the Beefeater account. Other advertising agencies used by the company include Mustoes and Heresy.

Whitbread recently reported a pre-tax profit of &£263.5m, with group sales up 6.8 per cent to &£2.1bn. It has just placed its Marriott hotels into a joint venture with Marriott International, with a view to selling up entirely.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here