Union wins Scottish Life ad brief
The Union has won a trade advertising brief for pension specialist Scottish Life after a four-way pitch. The campaign will promote Scottish Life’s focus on the IFA market.
The Union has won a trade advertising brief for pension specialist Scottish Life after a four-way pitch. The campaign will promote Scottish Life’s focus on the IFA market.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
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