Viacom Outdoor has appointed Peter Charlton as sales director to head agency and specialist sales strategy across the UK. Charlton joins from radio sales group Opus GWR Radio Services, where he was national sales director for local radio before the GWR merger with Capital Radio.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.