Tequila/London has lost its &£12m Abbey direct-response marketing account to WCRS, which also controls the bank’s &£22m creative advertising business. It is understood that WCRS below- the-line arm Personal will work on the account.
Personal was launched by WCRS after it regained independence from Havas in 2003. It previously worked for bankrupt car firm MG Rover.
The news comes as a further setback for Tequila/London, which just weeks ago lost the bank’s &£7m digital marketing business to Grand Union after a pitch.
An Abbey spokesperson says Tequila/London will continue to work on its estimated &£9m direct mailing account.
Abbey has shaken up its marketing function following the bank’s takeover by Spanish giant Banco Santander Central Hispano.