Anadin unveils £8m ‘busy mothers’ push

Anadin is launching an &£8m multimedia advetising campaign aimed at 35- to 55-year-old women leading busy and chaotic lives.

The ad has bee ndeveloped by DDB London with media planning and buying through Zenit Optimedia.

Called “Juggling,” with the strapline: “Anadin – for people who just get on with i, ” the ad breaks this week, marking the beginning of a nine-week television drive.

The ad shows a busy mother juggling everyday life, who reaches for Anadin at the onset of pain so that she can continue solving problems for her husband, daughter, boss and elderly mother.