COI Communications expected to launch £41m press buying review ‘within weeks’

COI Communications is to kick-start its £41m press buying review within the next three weeks. The incumbent on the business is MediaCom.

COI Communications is to kick-start its &£41m press buying review within the next three weeks. The incumbent on the business is MediaCom.

Official notice of the press buying review is expected to be posted on the Official Journal of the European Communities in the next fortnight, sparking a battle among a host of agencies.

The press buying review will be swiftly followed by a media strategy review.

Meanwhile, a decision on the &£20m radio buying contract is expected to be announced in the next few weeks. The shortlist for the brief includes Carat, MindShare, Starcom, Zenith Optimedia and incumbent OMD.

Earlier this year, COI awarded its &£70m television buying contract to Carat after a tense two-month review (MW April 14). Carat handles planning and buying for the Department for Transport.

Carat won a hard-fought pitch against Starcom MediaVest, which had held the account for 13 years, MediaCom and Zenith Optimedia.

Separately, the COI has shortlisted five pairs of agencies to pitch for the Treasury’s &£4m stakeholder pensions campaign.

They are Delaney Lund Knox Warren and Starcom Group, M&C Saatchi and Naked, Mother and PHD,

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here