E-marketing set for major revenue hike

The UK e-mail marketing industry’s revenues will rise by 25 per cent in 2005 to hit &£148m, according to research by E-consultancy.

But the amount spent by marketers on e-mail marketing is likely to be far higher than this, as the study only includes revenues for e-mail solutions providers – it does not cover money spent in house as part of a client company’s marketing budget.

E-consultancy says that the e-mail solutions industry has consolidated significantly in recent months, as the market has become very crowded, and adds that a further wave of mergers and acquisitions is likely, particularly as US providers move into the UK and Europe.

There has been some pressure on prices in the industry, a result of the commoditisation of basic e-mail services such as delivery, and some companies have struggled to make a profit in spite of overall market growth, according to the study. As a result, many of the leading players are focusing on value-added services in order to increase revenues and differentiate themselves from the competition.

Companies have reported a positive start to 2005, with strong spending from arange of different industries. Increasingly, marketers are considering e-mail as a solution that can add significant value, rather than being the cheapest option.Industries such as media and publishing; e-commerce; retail; travel and leisure; and financial services have major budgets for e-mail marketing.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here