EMAP appoints Kiss Radio MD
EMAP has appointed Channel 4 head of marketing Bill Griffin as managing director at Kiss Radio. He will be responsible for developing its audience and brand awareness.
EMAP has appointed Channel 4 head of marketing Bill Griffin as managing director at Kiss Radio. He will be responsible for developing its audience and brand awareness.
McDonald’s is seeking a new head of marketing following the promotion of Laurie Morgan to vice-president of marketing for the UK earlier this year. The fast-food chain promoted Morgan after a three-month search for someone to replace John Hawkes, who retired at the start of the year. Morgan joined the chain last July. The head […]
It is with some concern that I write this letter. While watching television recently, I was disturbed to see an ad for The National Lottery’s latest set of scratchcards – a Star Wars Episode III series. While I understand that Star Wars has multi-age appeal – with myself as a fan at the tender age […]
Open University is understood to have short- listed WCRS, McCann Erickson, Ogilvy & Mather and DFGW for a &£2.3m branding brief. FCBi handles Oxford University’s integrated marketing business.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.