New Campaigns – Müller

TBWA/London has created an execution under the “Lead a Müller Life” campaign to drive sales of the Corner range. The ad breaks this week.

It shows a number of British people, including an old couple and a businessman, enjoying their favourite flavour, demonstrating that there is a flavour for everyone. The execution uses an instrumental version of the Nina Simone track I Got Life, which has been employed in previous Müller campaigns.

A voiceover, which is delivered by Little Britain star David Walliams, says: “With over 21 flavours to choose from, find your own favourite Corner.” Media planning and buying is handled by MediaCom.