Royal Mail ads hail success

Royal Mail has taken out full-page ads in the national press to announce that it is finally “delivering” targets. The organisation has announced annual profits of &£537m, with Royal Mail chairman Allan Leighton saying it was a “fantastic turnaround”.

The press campaign, created by Abbott Mead Vickers.BBDO, features an apology for the disruption caused to the postal service by the organisation’s three-year turnaround plan.

The ads, which feature in all national newspapers as well as some key regional titles yesterday and today (Wednesday), say “Royal Mail is now delivering its best quality of service for a decade.” They add that the state-owned operator delivered 92.8 per cent of first-class letters on time between January and March, 0.3 per cent above target.

It emerged this week that Royal Mail chief executive Adam Crozier was paid almost &£3m last year, making him the UK’s highest-paid public sector employee. Although the Royal Mail is at last starting to hit its targets, news of Crozier’s bumper package comes at a time when complaints about deliveries are still rising dramatically.

Crozier, a former chief executive of Saatchi & Saatchi and the Football Association, was rewarded for turning &£1.5m-a-day losses three years ago into &£1.5m-a-day profit.

Turnover reached a record &£8.96bn, while 84 million letters a day were handled – 1 million more each day than in the previous 12 months. The &£537m profit was a 144 per cent rise on the previous year’s &£220m.

Last month, Marketing Week exclusively revealed that Royal Mail has poached Orange vice-president of global brand Alex Batchelor to be its new marketing director (MW April 16).

Batchelor replaces Paul Rich, who moves to another senior position.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here