Sony unveils new console
Sony has unveiled its PlayStation 3 console.
Sony has unveiled its PlayStation 3 console. The games console will be available in the shops early next year.
Sony has unveiled its PlayStation 3 console.
Sony has unveiled its PlayStation 3 console. The games console will be available in the shops early next year.
Companies invest heavily in product research, seeking out trend-setters and running simulations. They might just as well ask randomly chosen consumers to bet on likely success, says Alicia Clegg
After reporting the safe return of “marathon man” Dom Robertson last week, the Diary challenged the marketing world to beat his feat of endurance, and in Guy Grieve, it’s found someone who comes pretty close. Tired of his Edinburgh-based job in sales and marketing, Guy gave it all up to spend a year living in […]
In an article on 14 April, “Bacardi launches spirit with low-calorie content” it was stated that sucralose is a natural-sugar substitute with no caloric content. Sucralose is a no- calorie sugar substitute that is made from sugar, but it is not natural. Ferne Hudson Public relations manager Tate & Lyle London EC3
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.