Sony unveils new console
Sony has unveiled its PlayStation 3 console.
Sony has unveiled its PlayStation 3 console. The games console will be available in the shops early next year.
Sony has unveiled its PlayStation 3 console.
Sony has unveiled its PlayStation 3 console. The games console will be available in the shops early next year.
Companies invest heavily in product research, seeking out trend-setters and running simulations. They might just as well ask randomly chosen consumers to bet on likely success, says Alicia Clegg
After reporting the safe return of “marathon man” Dom Robertson last week, the Diary challenged the marketing world to beat his feat of endurance, and in Guy Grieve, it’s found someone who comes pretty close. Tired of his Edinburgh-based job in sales and marketing, Guy gave it all up to spend a year living in […]
In an article on 14 April, “Bacardi launches spirit with low-calorie content” it was stated that sucralose is a natural-sugar substitute with no caloric content. Sucralose is a no- calorie sugar substitute that is made from sugar, but it is not natural. Ferne Hudson Public relations manager Tate & Lyle London EC3
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.