SwitchCo, the body that is responsible for co-ordinating the switchover from analogue to digital television is seeking a roster of agencies for advertising, media and PR work. The group is headed by former Lloyds TSB marketing director Ford Ennals, who has appointed the Haystack group to lead the pitch.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.